Posts Tagged ozetel

New Website – Again, Really!

Well I have just got used to the new site and it has only been in play for a year or so. And in my wisdom, I have decided it is time for a new, fresh design revamp.

The web seems to need freshness and well, for SEO purposes, we need to continue redefining the content for the google algorythms. It is just one small component of the SEO world but an important one in my opinion. The redesigning of the layout and customer perception also allows me to individualise from my competitors and to give visitors a new experience of Ozetel.

I have always been motivated when I have new things in business whether it be software gaining a new feature or a new office environment. It just keeps things expanding and fresh. It also ensures I am up to date with the latest design trends and technologies. The customer interaction with the business online is such an integral part to the success of the company in the long run. So allows for new ways of getting the customer to obtain information and improved ways of signing up for a service, especially if that service is complicated like a 1300 Number packaged with a Fax to Email. Packages create more complexity but we want to keep the interaction as simple as possible for the customer. Keep their time and you will lose their attention.

So how do we go about the redesign process?

I am not a designer or up to date with fresh design elements and processes. I like to farm out the design work to a designer and work with them to achieve the functionality that I need for the site. I have great results for the last 2 design revamps from Spinn Media and recommend them for anyone looking to create a new web concept or overhaul an existing one.

The second important task is the cutting of the design and bringing it to life on the web. We are very lucky in that a contact for my business is a very skilled programmer and is able to make the design come to life in web form and ensure functionality is achieved.

And finally, for those who are familiar with the current site, get ready! The launch of the new looking Ozetel is just days away. We look forward to bringing it to you.

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Who Sets Prices For Phonewords?

The government of course! But let’s not get negative, it is a business concept and a very good one from an entrepreneurial point of view.

Firstly I guess do you all know what a phoneword is?

Basically it is a 13, 1300 or 1800 number which has digits after the prefix, that spell a word when dialed using a numeric/text keypad on a phone. A business can have up to 10 digits/letters following the 13, 1300 and 1800 prefix. This is called over dialing and has been incorporated into all Australia phone networks (including mobile).

Now, generally they are a great marketing concept because it is much easier to remember 1300 WESTPAC, then the number that would represent that, 1300 93 78 72. Many marketing studies have been done and confirm that incoming call traffic and sales increase with the use of a Phoneword. It not only provides an “easy to remember” number for the caller but also enhances the branding of the company.

SO, where do we get these numbers?

Well if you are lucky enough, the number you want will be in the available, FREE Public List provided to all telecommunications companies in Australia.

However, it is very unlikely you will find the number you want within that free list but instead will have one of two choices;

1. Purchase the number outright so you have complete ownership, from the SMARTNUMBERS AUCTION SITE or,
2. Lease the number from a company who has previously purchased the number.

AND, to our initial question, who sets the prices on these numbers because the price at auction can range from a reserve of $250 all the way to $20,000.

The government body that has created the pricing strategy for phonewords purchased at auction is the Australian Communications And Media Authority (ACMA). The ACMA tell us that “the numerical patterns in numbers and the capacity of numbers to be translated to words” are the defining factors as to how prices are set. The table that best defines these elements and the relevant price charged can be found HERE

I hope that has helped and give some background into where the phoneword charges come from.

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